How to: Create a Meta Description

•     Does the page have a meta description?
•     Is the page's meta description between 90-155 characters?
•     Does the meta description contain your keyword/s?

The meta description is your opportunity to advertise content to searchers and to let them know exactly whether your page contains the information they're looking for. Create a concise and compelling description that a searcher will want to click. 

The major search engines do not use meta keywords to determine your Site's ranking. In fact, on Bing.com, your site can be penalised for having overly "spammy" keywords. However, some smaller free directories and search engines may still use them to help categorise Sites. The choice of whether or not to include keywords is up to you. 

1. Click Pages on the left menu
2. Click the settings button for the specific page
3. Click SEO

Cosideration: Meta keywords are not important when setting up your SEO. In the past, meta keywords were used excessively in search engine ranking. However, keywords are now used to detect spam Sites. When focusing on SEO, focus on the title, description, and URLs for both your Site and pages.