Why is the Executive Report important?

SMB clients who receive a weekly or monthly Executive Report email have a 38% higher chance of being retained compared to those who don't, making automated reporting a necessity for serving your local business clients.

Additionally, SMBs who received an Executive Report with their Google Business Profile insights for at least half of their lifetime saw a 47% increase in retention after one year compared to those who received a report without Google Business Profile insights. With this retention rate, it’s important to make sure your clients who have made a connection through Google Business Profile, Facebook, Google Search Console, or Google Analytics receive a notification for their performance in these respective areas.

By receiving proof-of-performance reporting on a consistent basis, you are providing your clients with evidence of the value you bring to their business and engaging them in your Business Center offering.