Advertising Intelligence
View all of a business' advertising information under one roof with Advertising Intelligence!
Ad data is analysed and pulled into the dashboard from a wide range of platforms set out below. All of this is done automatically, every day.
- Google
- Google Search
- Google Display
- Google Shopping
- Gmail
- Google Analytics
- Messenger
- Youtube
- Audience Network
Firstly, connect your Ad accounts as prompted by the system
Once these accounts are connected, the business can see some core vitals on the advertising
Impressions show the number of times an ad was seen
Clicks show the number of times that ad was clicked
Conversions show the number of times the ad achieved a specific outcome eg user goes on from the ad click to make a purchase, sign up to a mailing list or downloads certain content. Note Conversion tracking would need to be set up in Google Adwords in order to pull live data to this display card.
In the lower card, we can see additional information
We can see in this example that based on Impressions of 3476, and clicks of 479, the business has generated a Click Through Rate (CTR) of 13.78%. This is a great number to be aware of as it can vary across different ads. Knowing which ads have the best CTR can help make sure the ad spend is going in the right place. The business owner can also see Cost Per Click (CPC) and total ad spend.
Once conversion tracking has been setup, the system will then calculate the Return On Investment (ROI) for this ad!