Overview of ‘Snapshot Reports’ - The Ultimate Conversation Starter
Snapshot Reports serve as the ultimate conversation starter, offering you a streamlined way to present automated insights into your prospects' digital marketing activities. These reports analyse your prospect’s performance across seven crucial channels, highlighting key areas where the business may be struggling with their online presence. By grading their digital activities, you can pinpoint specific shortcomings and show how your digital services provide the necessary solutions.
With just basic business information, you can quickly generate a Snapshot Report that provides immediate insight and competitor analysis. This comparison shows your prospects their position relative to competitors, clarifying their industry standing. More than identifying gaps, these reports prepare the ground for demonstrating how your services can enhance their online presence and performance, establishing you as a trusted local marketing expert. For a step-by-step guide on how to generate a Snapshot Report, click the 'Show me how' button below.
Benefits and Purpose
Utilising AI and machine learning, you can create comprehensive insights for your prospect. The Snapshot Report offers detailed analyses of their business, revealing aspects they may not be aware of. These insights empower you to use the report in sales calls to secure meetings and position yourself as a trusted local expert.
Best Practices
It is highly recommended to run a Snapshot Report only after receiving explicit interest from the business's decision maker. Furthermore, it is crucial to validate essential information on the business such as the business name, address, phone number, website, and business categories before generating a Snapshot Report to prevent inaccuracies. These details should be validated with your prospect in advance of running the report.
Tips for Success:
- Consider charging for a Snapshot Report (£100) to underscore the value of your service.
- It is advisable to review the report with your prospect in person for a more impactful presentation.
- When delivering the report to your prospect, consider providing a printed copy either by mail or handing it over directly, reinforcing this aspect of your service.
- Initially concentrate on one or two critical areas, highlighting their challenges and illustrating how your solutions can address these issues effectively.
Resources and Guides:
We strongly suggest you take a look at our Academy Course: Become a Snapshot Pro