Overview of 'Email Campaigns' - Nurture Your Prospects


We have made email marketing easier and more effective for you. Our Sales and Success Center lets you quickly send targeted email campaigns to local businesses with just a few clicks. There are a range of pre-designed email sequences that are proven to engage and capture the interest of your prospects. These campaigns, ready to be deployed for any service you're promoting - whether it's Mobile Apps, websites, SEO, or others - help you promote your services on autopilot.

Moreover, You can deliver snapshot reports to your prospects that reveal critical information about their online presence, directly from the SSC. This allows you to demonstrate the benefits of our SSC Products or initiate onboarding campaigns for new purchases seamlessly. The system also alerts you to the most engaged leads, helping you prioritise your efforts for better results. With these inbuilt capabilities, email marketing becomes a straightforward tool in your arsenal, designed to increase your success and efficiency. For a step-by-step guide on how to trigger email marketing campaigns, click the 'Show me how' button below, or follow the link to the guide here.

Hotness Ratings


The "Lead Hotness" feature in our email marketing and Sales and Success Center is a crucial tool for identifying which leads are most engaged and ready for contact. Lead hotness is visually represented by up to three flames next to an account, with three flames indicating a highly interested lead. 

This rating is determined by actions such as opening an email campaign or clicking a link within one. For instance, clicking a link to the Business Center from a promotional email will trigger an immediate notification to you, highlighting a hot lead and suggesting it's an opportune moment to pitch the most suitable package to them. These real-time email alerts, combined with the visual flame indicators, effectively guide you in prioritising your outreach efforts. For a deeper understanding of how lead hotness is calculated, we recommend reviewing the detailed article available in our helpdesk.


Benefits and Purpose

Our inbuilt email marketing is a versatile and cost-effective tool for you to directly reach and engage with your prospects, fostering relationships and driving sales. Its main benefits include the ability to personalise content and measure the impact through detailed analytics. This enhances customer loyalty, promotes your brand awareness, and provides a high return on investment by encouraging repeat business and efficient promotion of your products and services.

Best Practices

To maximise your email marketing effectiveness, focus on sending emails directly to decision-makers rather than generic addresses like ‘info@’. Inform your prospects ahead of time to expect your emails, advising them to check their spam folders and whitelist your email address if required. Avoid sending unsolicited email campaigns to businesses unfamiliar with you, as they may dismiss your emails as spam. You should also monitor engagement through hotness ratings to prioritise follow-ups with the most interested recipients. 


Tips for Success:

  1. Explore the diverse range of campaigns at your disposal, including those for lead warming, sharing snapshot reports, and onboarding new customers. 
  2. View email campaigns as a tool to enhance your prospecting efforts, not as your sole sales strategy. 
  3. Monitor engagement levels through hotness ratings to identify and prioritise outreach to the most engaged prospects.
  4. When a prospect purchases a product available through the SSC, utilise prebuilt onboarding and product utilisation campaigns to facilitate their smooth introduction to your offerings.