Introduction to the Local Business Online Toolkit


In response to the challenges posed by the current economic landscape, small businesses without a visible online presence and e-commerce capabilities are finding it increasingly difficult to sustain and grow. They need to establish a robust online presence to attract new customers and boost sales. This is where your expertise as a trusted local expert becomes invaluable, offering the perfect suite of tools to navigate the digital landscape successfully.

The Local Business Online Toolkit is a comprehensive solution to these challenges. The toolkit comprises five essential digital marketing tools tailored to empower businesses in building a significant online presence, attracting new customers, and enhancing sales. Accessible through a dedicated Business Center with a single login, this toolkit is strategically designed to address specific issues identified in the Snapshot Report. Beyond its foundational offerings, the toolkit serves as a stepping stone for businesses to explore additional services you offer, including Mobile Apps, Websites, SEO, and eCommerce solutions.


Listing Builder

Listing Builder is a foundational tool that ensures a business's contact information is accurately and consistently represented across the web. This platform addresses the critical need for businesses to be easily found online, enhancing their visibility across major search engines, social networks, and navigation systems.

  • Centralised Information Syncing: Allows for the easy synchronisation of business contact information across Google, Facebook, Instagram, and Twitter, ensuring consistency and accuracy.
  • Extended Reach with Listing Sync Pro: Expands a business's presence by syncing information to over 45 additional sites, with updates occurring within 15 minutes to an hour, maximising visibility.
  • Simplified Management Process: Reduces the effort and time required to individually update directories and social networks, directly improving a business's online appeal and Google search rankings.

Watch a  video overview of Listing Builder


Social Marketing

Social Marketing is a dynamic tool designed to streamline social media management. It enables businesses to effectively engage with their audience, schedule content, and monitor their social media performance, all from a single platform.

  • All-in-One Scheduling and Posting: Facilitates the scheduling of posts across multiple social media platforms, including Facebook, LinkedIn, Twitter, and Instagram, enhancing content reach and engagement using AI-powered content and image generation tools..
  • Lead Generation and Interaction: Offers tools for generating new leads and interacting with the audience through targeted keyword searches with insightful analytics.
  • Comprehensive Social Media Management: Includes features for viewing recent and scheduled posts, accessing a marketing calendar, and crafting messages for immediate or future posting, simplifying social media strategy execution.

Watch a  video overview of Social Marketing


Customer Voice

Customer Voice is a powerful tool aimed at amplifying positive customer feedback. It simplifies the process of requesting and managing online reviews, helping businesses to build trust and credibility through customer testimonials.

  • Streamlined Review Requests: Makes it easy for businesses to request reviews from customers, encouraging more positive feedback and improving online reputation.
  • Platform Versatility: Enables setup on major review platforms such as Google and Facebook, with the pro version adding the capability for more sites, broadening the scope of review collection.
  • Positive Review Promotion: Allows businesses to filter and focus on promoting positive reviews, while managing less favourable feedback privately, enhancing public perception.

Watch a  video overview of Customer Voice


Reputation Management

Reputation Management offers a comprehensive solution for businesses to monitor, manage, and respond to their online reviews from a centralised dashboard. This tool is instrumental in building and maintaining a positive online presence, directly influencing customer trust and decision-making.

  • Unified Review Monitoring: Consolidates all review management activities into one place, allowing businesses to easily monitor and respond to customer feedback.
  • Customizable Review Display: Features a customisable widget to showcase positive reviews on a business's website, promoting transparency and trust.

  • Engagement and Monitoring Tools: Includes proactive monitoring for mentions and questions on Google Q&A, enabling businesses to showcase their responsiveness and commitment to customer satisfaction.


Watch a  video overview of Reputation Management


Advertising Intelligence

Introduction: Advertising Intelligence brings simplicity to analysing and optimising digital advertising campaigns. By consolidating data from various advertising platforms, it offers businesses a clear view of their advertising performance, facilitating better budget allocation and strategy.

  • Comprehensive Advertising Overview: Gathers data on advertising performance from various sources and presents it all in one dashboard, giving a complete overview of how effective campaigns are.
  • Automated Analysis and Efficiency: Saves time and resources by automating the gathering and analysis of advertising data, helping to pinpoint successful tactics and areas that need improvement.
  • Detailed Reporting for Optimization: (Paid version) Delivers in-depth campaign metrics and reports, enabling precise adjustments to advertising strategies for enhanced outcomes.

Watch a  video overview of Advertising Intelligence


In summary, Listing Builder, Social Marketing, Customer Voice, Reputation Management, and Advertising Intelligence form a holistic digital marketing toolkit for local businesses. These tools simplify online management, boost customer engagement, and improve advertising efficiency, facilitating growth and enhanced visibility for your clients.


Best Practices

Gain a thorough understanding of the five core tools within the Local Business Online Toolkit through the video links above. Recognise the significant impact these foundational solutions can have on enhancing a customer's online presence. Make notes on the benefits each tool offers to local businesses and delve deeper into each solution. This knowledge is essential for effectively advising local businesses.


Tips for Success:

  1. Highlight how each solution addresses specific challenges identified in the snapshot report during consultations with local businesses. 
  2. Utilise presentations available in the Marketing Hub to share with your prospects .
  3. Assist local businesses by leveraging these solutions, then strategically upsell core services like mobile apps, website development, and SEO.